Fast growing agency moves to new office
A Manchester agency named as one of the city’s most innovative businesses has celebrated its first birthday with two new hires – including a former BBC journalist – and a move to a new 500 sq ft office.
The Insights People, a market intelligence specialist, was launched in May 2017 by chief executive and experienced marketer Nick Richardson.
The business, which surveys 20,000 kids and 10,000 parents each year to offer brands insight into emerging trends, now boasts clients including DC Thomson, Finsbury Foods, Guinness World Records, Penguin Random House and SuperAwesome.
Full-time staff numbers have increased to six, with former BBC broadcast journalist and producer Rebecca Turner joining the team as marketing manager and Dan Lucas as a junior developer. The business is also on the hunt for another junior developer.
Increasing staff numbers have meant a new office, and this week the business moved into its new premises in Manchester’s Northern Quarter.
Nick Richardson said: “We knew when we launched the company a year ago that we had something special but the last 12 months have truly exceeded all our expectations.
“We’re working with some fantastic clients and that has allowed us to grow, both in terms of our staff numbers, but also into this new office.
“But the work doesn’t stop here. We continue to invest in improving our products, and we are excited about the opportunities which new technologies present, and of course as we scale we look forward to welcoming new clients into our family. We are also working hard on the next phase of developments for the business which we will be announcing in the next month or two.”
Rebecca, who previously worked for BBC News Online, BBC Norfolk and BBC Newcastle and has worked on TV pieces for the Victoria Derbyshire programme, said: “I’m really excited to be joining Nick and the team at such a huge moment for the business.
“They’ve achieved so much over the last year and playing a part in an even brighter future is a challenge that I’m really looking forward to.”
Nick added: “Rebecca and Dan really complement the skills we already have in the team and we’re all excited to see what they can do.”
Earlier this year, Insights People were recognised as one of ‘ten of the best’ of Manchester’s most innovative businesses by Innovation100 Greater Manchester.
