APG Leisure to increase UK presence with new partnership

Congleton-based APG Leisure has agreed a new partnership with BECO Beermann, the global swimming accessories, aquafitness and swimwear manufacturer.

The deal will see APG become the official distributor for the German company in the UK and Republic of Ireland.

“Our new partnership with BECO Beermann marks the start of a new journey for APG Leisure and our customers, which sees APG expanding its marketing offering to include swimming accessories, aquafitness equipment, training aids, leisure and competitive swimwear,” said Paul Smith, APG marketing director.”

He said the collaboration comes as it actively seeks to expand its offering within the UK and Ireland.

BECO Beermann key account export manager Thorsten Schröer added: “We are delighted to be partnering with APG Leisure – one of the UK’s leading aquatic suppliers with a rapidly growing UK presence.

“We feel their strategic position and reputation for providing a high level of customer service fits well with our own core values.”

Founded in 1923, BECO Beermann is known for its style-driven, affordable and high safety certified products, with a strong presence throughout European markets.