Northern business leaders join Rugby League World Cup 2021 Business Club
Several senior business figures from Yorkshire and the North West have joined the newly launched Rugby League World Cup 2021 Business Club.
The club has been established as part of the tournament’s commercial strategy to facilitate networking, discussion and knowledge share with the aim of establishing corporate best practice and to support the commercial partnership and acquisition programme.
The club will meet on a quarterly basis to discuss a range of opportunities for the tournament at that particular time, including marketing and commercial decisions.
The group’s members cover a range of backgrounds, with a focus on transcending the core Rugby League community.
The Business Club includes representatives from companies within the North of England, such as Alastair Pegg, marketing director of The Co-operative Bank; Mary Harding, joint manaing director of Tangerine; Damian McGann, managing director of Red Ocean Consultancy and Mike Perls, CEO of MC2.
Jon Dutton, chief executive of the Rugby League World Cup 2021, said: “Knowledge transfer has been an intrinsic part of our planning for 2021 and the Business Club will add a new dimension to this strategic approach to learning.
“We have a huge appetite to immerse ourselves in this ever changing environment and in doing so engage with as many different communities as possible to ensure we deliver our ultimate aim – to deliver the best Rugby League World Cup of all time.
“We held our initial RLWC2021 Business Club meetings recently and the debate amongst our members was eye-opening, already delivering some fantastic ideas that will help us shape some key decisions in upcoming months. I’d like to thank those who have joined the club and look forward to their continued input.”
Other members of the RLWC2021 Business Club are Chris Brindley MBE, executive and non executive director in sport and business; Stuart Cain, managing director of Wasps Rugby/Ricoh Arena; Steven Cooper, CEO of C Hoare & Co; Liz Darran, marketing director of Compare the Market; Jon Dutton, chief executive of RLWC2021; Stacey Knight, commercial director of CSM Live; Jon Neill, commercial consultant of RLWC2021; Neil Price, managing director of Lloyds; Mark Schmid, director of Freuds; Nick Stubbs, partner of Eversheds Sutherland and Mark Taylor, partner of Clearwater International.
The Rugby League World Cup 2021 is the pinnacle major event of rugby league, globally contested every four years. The men’s tournament will see 16 teams across four groups compete throughout England in up to 14 cities and towns.
