Business booming for new beauty brand

Antony Wagman

A new, Bury-based skincare brand has seen retail sales rocket to more than £1.8m in its first year of trading.

Skin Academy launched in January this year and in just 11 months has won major national retailer listings. The brand looks set to hit close to £2m in turnover by the end of 2018.

The company currently employs 20 people and specialises in a range of skincare products, including face masks, moisturisers and gel eye patches.

Products are sold in a range of retailers around the country, like Bodycare, Beauty Outlet, B&M Retail, BOYES, Semi Chem, and are available to purchase online at popular e-commerce sites and PrettyLittleThing.

Chief executive Antony Wagman said: “It has been an incredible first year for the brand and it’s thanks to all the efforts of the team and the time we’ve spent in developing products which offer high-quality skincare at affordable prices.”

“Our face masks, in particular, have seen huge success since launch, using unique ingredients such as snake venom and charcoal.

“We have also developed a PURE range, consisting of products that are paraben, colour and fragrance-free and ideal for sensitive skin, which have seen strong retail sales in the last few months, including winning listings with national retailers.”

With the INK’D tattoo aftercare range now available, Antony plans to further expand the Skin Academy range over the next year with a range of specialist products, including moisturisers for specialist skin types, natural and vegan-friendly products.

He said: “Skin Academy has seen huge success so far, but we want to build further on this.

“We have a reputation now for high quality skincare, at affordable prices and we want to grow the brand and develop new products targeted at different clients and different skin types.”

He added: “We are currently investing in a major research and development programme to expand the range further and we’ll have a number of new product launches and announcements to make over the coming months.”