TickX launches personalised discovery service and surpasses 100 ticket partners landmark
TickX has today launched a new personalised discovery platform designed to make it easier for users to find experiences that they love based on their interests and preferences.
The Manchester-based search engine and discovery platform for events, attractions and cinema, says the revolutionary new service lists inventory from more than 100 partners and is designed to help ticket partners expose their inventory to new audiences, ultimately growing the experience market.
It comes on the same day as TickX’s new brand identity is launched to mark the strategic step into the experience discovery for its users, including refreshed visual identification, brand messaging and new tagline “Experience More, Pay Less”.
Steve Pearce, TickX chief executive who founded the business with Sam Coley, said: As an aggregator it’s important that we add value, both to our ticketing partners and our users.
“We’re really excited about our new intelligent discovery engine, it’s designed to give our users a personalised experience, exposing them to new events that they may not have been aware of, and help to grow the experience market for TickX and our many partners.”
Paul Kirwin, TickX chief marketing officer, added: “We’ve been faced with a challenge in our early years where consumers saw us as a ticket seller.
“We’re far from it – it is not our world, our partners are the sellers.
“We’re a discovery platform that allows our users to find tickets to events they know about, and discover ones they don’t.
“This brand refresh helps us to articulate our position more clearly.”
TickX users can expect the tailored recommendation engine at the heart of the firm’s product to help them discover new events and find the best seats for ones they are interested in, with the app providing intelligent alerts to flag up new experiences they will love.
TickX currently operates in the UK, Ireland, Spain and the Netherlands and plans to build out its global inventory in 2019.
