K7 Media in global desk swap initiative
Manchester media consultancy, K7 Media, has partnered with Finnish digital and creative agency, KLOK, for its first global desk swap.
The ambitious two-week programme is designed to promote industry-wide collaboration and encourage the exchange of knowledge and ideas.
Representatives of both businesses, K7 Media senior researcher Alice Hinett, and KLOK Creative’s director of strategy and accounts Tuomas Jäälinoja, spent a week in each respective office as part of the inaugural swap.
The exchange saw both businesses trade their invaluable industry expertise with each other, from K7 Media’s methodology of research into global TV and video trends, to KLOK’s wide-ranging production output as a specialist creative agency.
Speaking on the experience, K7’s Alice Hinett, said: “Spending time in the KLOK office has provided me with invaluable insight into the rationale behind branded entertainment.
“It’s a topic that I’ve been leading on at K7 over the past year, and it was fantastic to work directly with an agency that is producing some truly outstanding work in the field.
“It was great to see how another office works and experience a totally new culture. It was my first time in Finland – and hopefully not the last.
“Working in an international business like K7 Media means that this is incredibly useful to help better service foreign clients and to further our work on a global level.”
KLOK’s Tuomas Jäälinoja, added: “It has been a fantastic means by which to deepen our understanding of the broadcasting environment.
“Spending time in K7 Media’s Manchester office has allowed me to appreciate how the team goes about producing such high quality research – not to mention the food was second to none.”
K7 Media provides insights and intelligence on global TV and video trends to the world’s biggest media brands.
The business has recently gone through a period of sustained growth with recent client wins on the US West Coast and in Asia, together with a number of internal promotions.
Based in Helsinki, KLOK is a specialised creative agency focusing on strategic, creative, production and analysis services for film and video.
Storytelling specialists, the agency creates tailor-made video of audiences on every platform.