Aviva and Now Healthcare Group broaden digital GP service to SME and individuals

Following its successful launch to corporate health insurance customers, The Aviva Digital GP service has broadened the service to include its SME and individual health insurance customers.

The Aviva Digital GP service, which is provided by Aviva in collaboration with Salford-based Now Healthcare Group and is fully accredited by the Care Quality Commission, provides around-the-clock access to consultations with a GP as well as access to pharmacy services.

Customers will receive any prescriptions through their app and will also be able to order repeat NHS prescriptions.

In addition, they can choose to have their medication delivered to their door, or ‘click and collect’ from a local pharmacy.

Mark Noble, managing director health and protection at Aviva, said: “We believe in creating digital solutions that can make a real difference for our customers, empowering them to take greater control of their health.

“Being able to speak virtually to a doctor or pharmacist at any time of day and get medication delivered to the door can help make managing health so much easier.

“We’ve had some great feedback from our corporate customers who are already using the service and we are excited to be offering our Digital GP service to our SME and individual customers, too.”

Chief executive and founder of Now Healthcare Group, Lee Dentith, said: “It’s fantastic that our innovative digital solution is allowing SMEs and individuals to help manage their healthcare needs.

“The UK national health service faces daily pressures, so by allowing more people to make informed choices about when and how they take GP consultations and obtain their medications, is ground-breaking.”

He added: “We hope that our technology continues to enable better business productivity and customer convenience, ultimately saving time and money, for Aviva customers.”

Customers will be invited to register for the service after they purchase or renew their PMI policy and will be able to access the features such as video consultations with an NHS registered GP for a medical diagnosis, e-prescription or advice – including advice on pre-existing conditions, a choice of whether consultations are with a male or female GP, and customers also have the option of booking consultations with the same doctor each time they use the service.

Other services include a choice of 12 languages, so customers can select their preferred language, access to GPs’ credentials, such as special areas of interest, to help choose a doctor to suit their needs and a chat function connecting the customer to NHS-registered GPs or Now pharmacy to ask for advice.

Children under 16 can be added to the account for paediatric GP consultations.