Online retail giant adds snaps up luxury French brand
Manchester-based The Hut Group (THG), one of the world’s leading online beauty and wellbeing businesses, has today announced the acquisition of Christophe Robin, a luxury natural haircare brand, in a deal reportedly worth more than £50m.
Established in Paris in 1999 by its namesake, celebrity colourist Christophe Robin, the brand aims to emphasise a woman’s natural beauty by maintaining scalp health, nourishing hair and protecting colour.
The brand sits within an established and fast-growing segment of the beauty industry and has seen its sales increase by more than 40% for each of the past two years.
Christophe Robin products are designed to be kind to the scalp and hair, formulated with more than 80% natural ingredients, and are free from parabens, silicone, SLS, oxidants, ammonia and not tested on animals.
The brand also has a strong visual identity linked to its Parisian heritage and epitomises the notion that French women are renowned around the world for their sophisticated approach to beauty.
This identity is used to define a new vision of luxury in haircare, based on ‘authentic savoir-faire, with a touch of originality’.
With more than 70 products across 10 product ranges, Christophe Robin is stocked in multiple countries including the UK, US, Europe and Asia, through notable retailers such as Sephora and Space NK.
The brand is also available direct to customers online.
The acquisition represents a further strategic investment in THG’s international beauty offering.
THG is Europe’s largest online retailer of premium beauty products – including MAC, Bobbi Brown, Estée Lauder and Lancôme – and also owns a host of luxury beauty brands including ESPA, Mio Skincare, Mama Mio, Eyeko, Grow Gorgeous, Illamasqua and Ameliorate.
THG chief executive Matthew Moulding said: “Christophe Robin products are a perfect addition to THG’s portfolio of brands, with a strong ethos and positioning within the haircare market.
“We will leverage our world-class e-commerce platform, THG Ingenuity, and our global marketing structure to take the brand to new customers across the world.
“Natural beauty products are continuing to take the industry by storm and combined with the brand’s expertise in luxury haircare this is an exciting time for us to invest in the brand, product development and people, to deliver the next stage of growth.”
Founder, Christophe Robin, said: “Together with my CEO and partner Géraldine Hieronimus, we are proud of growing the Christophe Robin brand by an average of over 40% over the last three years and exporting our unique natural luxury French hair care products to more than 35 countries.
“I am excited to see my brand continue its adventure going forward with The Hut Group. I am looking forward to seeing Christophe Robin continue to innovate and grow with The Hut Group’s strong resources.”
THG was advised by DLA Piper, Deloitte and EY. Michel Dyens & Co acted as exclusive financial advisor to Christophe Robin.