Northern Irish tech firm lands in North West
A fast-growth Northern Irish tech business has opened its doors in Manchester as part of a major expansion programme fuelled by a £1m cash injection from an experienced US investor.
Zymplify – a data service and marketing software provider – has taken residence in Manchester’s most well-connected tech hub, Oxford Road’s Tech Incubator, to support its UK expansion, having identified the city as a high-growth area for its core service offering.
The software company has appointed local business leader David Taylor as regional head of business consulting, to oversee the expansion of Zymplify’s presence in the North West, helping to educate business owners and marketing professionals on the benefits of the proposition.
Founder and chief executive, Michael Carlin, says locating in Manchester forms part of an ambitious global expansion plan: “Manchester is well recognised as one of the UK’s top tech hubs with many high-growth start-ups and established industry leaders so we very much wanted to be part of such an active marketplace.
“Our goal is to become one of the world’s top five digital marketing platform providers and thought leaders by 2022.
“In the short term we’re seeking to double our client numbers from 100 to 200. This round of investment has enabled us to realise some of those corporate goals more quickly than would otherwise have been the case.”
He added: “Our investor, John Martinson from Martinson Ventures, a Philadelphia-based VC firm, has more than 40 years’ SaaS experience, so we’re very lucky to have his expertise, experience and guidance.
“John has made more than 135 investments in the past 30 years.”
Zymplify has also established a base at MediaCity to further spread its footprint in the region.
