Loan enables launch of alternative drinks brand aimed at ‘Generation-Z’

Anita Rae, left, and Joanne Barlow (Access 2 Finance)
Natural energy drink firm Crave Drinks has secured a £20,000 loan from GC Business Finance to fund the launch of its first product. The Manchester firm’s 'Virgin Mojito' is an energy drink/mocktail hybrid aimed at a new generation of nightlife enthusiasts. Following 12 months of development the drink is an alcohol-free alternative due to release in 10 bars and nightclubs around Manchester. Crave Drinks aims to fill the new gap in the market inhabited by Generation-Z - typically said to begin with those born in the mid-1990... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...