Premier League club announces commercial partnership deals

Alan McTavish, left, and Beretta Paolo Beretta

Italian food giant Fratelli Beretta and multinational company USM Holdings have expanded their commercial partnership contracts with Everton Football Club.

The 2019/20 season will see Fratelli Beretta named as Everton’s first official academy partner, just a year after becoming an official partner of Everton – its first partnership agreement with a Premier League club.

As a result of the expanded partnership Fratelli Beretta branding will be displayed on the front of academy teams’ match shirts, within the academy areas of the club’s USM Finch Farm training ground and at each of the academy teams’ home fixtures.

The company will also have an increased advertising presence at Goodison Park on matchday.

Becoming the official academy partner reflects the eighth-generation family-owned company’s values of investment in its people.

Fratelli Beretta’s training academy supports up to 30 of its most promising employees each year to become the next generation of managers, leading operations worldwide.

With more than 2,500 employees and 30 production plants in Europe, the USA and Asia, Fratelli Beretta is one of the leaders in Italian food production.

USM Holdings initially signed a five-year deal as a principal partner with Everton in 2017, giving them naming rights for the club’s Finch Farm training ground.

The expanded deal with the club will see USM Holdings become the club’s official matchday presenting partner, while also seeing increased presence across club channels for companies from within the USM Holdings portfolio, including MegaFon and Mail.Ru Group.

The package includes enhanced visibility for these brands, including the shirt sleeve of the first team training wear and significantly increased presence on matchdays at Goodison Park for companies within the group.

Alan McTavish, commercial director at Everton Football Club, said: “The decisions of both Fratelli Beretta and USM Holdings to invest further in their partnerships with us is very pleasing and demonstrates the value they have already seen from their initial partnership deals with us.

“It is also a sign of our continued commercial progress.

“Our team are looking forward to working even more closely with these brands and their companies on what are innovate packages of rights that we are sure will work well for all parties.”

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