Everton strike partnership deal with investment specialist

Everton Football Club has announced a new partnership with global multi-asset investment platform eToro.

The deal will see eToro become the club’s ‘official online trading partner’, giving the organisation global exposure through access to Everton’s marketing assets and a presence at Goodison Park on matchdays.

Recognised as a leader in financial technology (fintech), eToro provides its community of more than 11 million users with the opportunity to invest in cryptoassets such as Bitcoin, Ethereum and Litecoin as well as more traditional stocks and commodities, providing a bridge between the old world of trading and the new.

The fintech group said it empowers people to invest by giving them access to the online financial instruments they want.

It has built a global community of more than 11 million registered users who, through the organisation’s innovative social platform, can share successful strategies which can be followed by other users.

Alan McTavish, commercial director at Everton FC, said: “We are delighted to welcome eToro to our portfolio of official club partners. We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of football.”

Iqbal V Gandham, eToro UK managing director, said: “We’re delighted to partner with Everton and join the club at an exciting time before the start of the season.

“As a global investment platform we believe in relationships and look forward to being a part of the club and engaging with the fans over what we hope will be a successful season on Merseyside.”