‘Mind blowing’ new stadium will further boost city’s booming visitor economy

Everton's proposed new stadium

The head of the organisation that promotes Liverpool City Region as a global visitor destination has said Everton FC’s proposals for a new stadium at Bramley-Moore Dock, and a community-led legacy at Goodison Park, will be a ‘brilliant’ addition to the city’s appeal.

Chris Brown, director of Marketing Liverpool, has also heaped praise on the club for the boldness of its iconic riverside stadium vision and is convinced that the proposals will have a significant effect on the on-going regeneration of North Liverpool.

Ahead of the month-long second stage consultation into Everton’s plans to regenerate North Liverpool, which ends this weekend, research carried out and released by international property consultancy CBRE revealed that ‘The People’s Project’ would deliver major economic benefits to the city.

In addition to a £1bn boost to the city’s economy and the potential for up to 15,000 new jobs and £34m of local income to local families, it has been estimated that an additional 1.4 million visitors would be attracted to the city, because of a stunning new stadium on the River Mersey.

Chris Brown said: “This is a significant project for the city, with a stamp of distinctiveness that will help Everton stand out and, to my mind enhance, the riverside cityscape as well.

“It’s a design and a concept that I’ve never seen anywhere else with any other stadium development and it will be a big draw beyond football and great credit is due to all those involved – it’s mind blowing.

“Liverpool is already a hugely popular tourist destination and there is no doubt that the new stadium, combined with the way the club hopes to reimagine Goodison Park, will boost our reputation further.

“Increasingly now visitors want to come not only to experience the match, but also to experience stadium environments, to experience the locations and the atmosphere, and I’ve no doubt that a waterfront location and its close proximity to the city centre will prove very compelling to visitors and to the great offer we already have.”

Chris Brown of Marketing Liverpool

He added: “For the city it’s really important to stay competitive in a global marketplace so this will improve our visitor economy, the investment economy and the economy of the city.

“And yet, it’s more than that – in terms of the next stages of development for the city, it’s huge, especially in growing the city centre while being a catalyst for regeneration in North Liverpool, and I think it’s going to be brilliant for the city.”

The second stage consultation into Everton’s plans ends on Sunday, August 25.

The People’s Project roadshow has also been touring the city region to show visitors details of the plans and gathering the views of football and non-football fans alike. City region residents have also been able to enjoy a VR experience of the proposed stadium design.