International agency expands with Manchester opening
International independent PR agency network, The&Partnership, opened an office in Manchester today (September 2) as part of its ongoing growth strategy.
The agency will be led by creative director Andy Bunday, strategy director Nic Sadler, client services director Carolina Gutierrez and media lead Mark Varley.
The full-service agency will launch with its founding client TalkTalk.
Nick Howarth, The&Partnership Europe chief executive, said: “Manchester’s a great city with fantastic talent. Our first priority is to make sure we do a brilliant job for TalkTalk, but we’re also excited about introducing our integrated full service model to new clients.”
The&Partnership Manchester is located at The SoapWorks building in MediaCityUK.
Starting out at BBH in 1993, Andy Bunday worked across creative for Audi, Sky, Mercury One2One and Carphone Warehouse. After three successful years as a black sheep, he then spent time with Euro RSCG, Leo Burnett and RKCR/Y&R, creating work for Peugeot, the COI and Virgin, before joining HHCL United as creative director, working on accounts such as the NHS, Home Office and Sky.
Five years ago he moved to Manchester, joining the leadership team at Delineo where he ran the creative department and embedded a new digital first proposition.
In 2014, Carolina Gutierrez left Sydney, Australia, to relocate to London where she joined WCRS (now Engine) as head of account management, working across clients such as Sky Broadband, Churchill Insurance and the Department of Health and Social Care.
Originally from Newcastle, for the past three years Nic Sadler has been senior planning director of Manchester-based marketing agency Blue Chip Marketing, where he has worked predominantly on O2. Prior to joining he held the role of head of PAYM planning at EE where he delivered multi-channel activity across acquisition, welcome programmes, in-life engagement, end of contract retention, customer satisfaction, NPS and oversaw major device launches for Apple and Samsung, experiencing revenue growth activity throughout his two-and-a-half years at the mobile network operator.
Mark Varley’s early career was in London at WWAV Rapp Collins, media21, IPG, Universal McCann and All Response Media working with clients such as Virgin Atlantic, Sky, Microsoft, Orange, Freeserve and Unilever.
Manchester born and bred, Varley returned to his home city in 2007 to join MEC (now Wavemaker) as managing partner, leading MEC interaction, the agency’s digital and business interaction offering.
After more than eight years he moved to Havas to launch Havas Media Manchester as part of the leadership team within the Havas Village.
