VR group extends interests in worldwide aquarium sector

Martin Higginson

Immotion Group, the Salford-based immersive ‘Out of Home’ entertainment group, has sealed agreements for three further installs in its fast growing aquarium sector.

The first is with Dubai Aquarium, sited in the largest shopping mall in the world, the Dubai Mall, which boasts more than 80 million visitors per annum.

Immotion will install an initial four headsets in the Dubai Mall just outside the entrance of the Dubai Aquarium, one of the largest suspended aquariums in the world with more than 140 species, including the largest collection of Sand Tiger Sharks in the world.

The two additional installs, four headsets each, are in Texas, the first at San Antonio Aquarium, and the second Austin’s Aquarium.

These new additions will all feature the ‘Ocean Explorer’ series of experiences, including the latest experience from Immotion, ‘Shark Dive’ – a live action VR experience where users can get up close with Tiger and Hammerhead Sharks.

As noted in the firm’s interim statement, Immotion said it is seeing excellent performance from the aquarium sector, which is currently trading ahead of its overall partner revenues, which in turn are trading ahead of the firm’s overall headsets revenues.

Martin Higginson, Immotion Group chief executive, said: “Demand from the aquarium market is really starting to gain traction.

“We now have over 50 active leads from this sector which gives us real confidence in hitting our EBITDA breakeven figures in Q1 2020.

“Signing up Dubai Aquarium is another major milestone in the company’s growth story.

“Not only is this one of the largest aquariums, it is located in the largest shopping mall in the world with over 80 million visitors a year.”

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