Digital business expands US presence with Boston office opening

Andrew Barlow

Manchester-based digital adoption solutions (DAS) specialist, AppLearn, has expanded its presence to Boston as part of its international growth strategy.

AppLearn has opened a new office in Downtown Crossing, Boston, starting with a team in a range of sales positions.

The new team, based in AppLearn’s fourth office, will be responsible for driving sales across the US market, helping to push forward the global expansion of the company.

This news follows a $25m investment into the company in 2019 from California-based K1 Investment Management, an investment firm focused on high-growth enterprise software companies.

AppLearn has also recently been included in a list of Britain’s fastest-growing businesses, compiled by investment platform, SyndicateRoom, and independent research agency, Beauhurst.

As part of its ongoing mission to identify and address new challenges in the digital adoption space, the company has also promoted its co-founder, Andrew Barlow, from director of product strategy to VP, advocacy and innovation.

In his new role Andrew will be championing the gold standard of digital adoption and working with organisations to help maximise their investment in technology.

He will also be applying his expertise in the digital adoption process to bring further innovation to the company’s strategic roadmap.

Chief executive Mark Barlow said: “Over the last year we’ve focused on growing AppLearn’s strength in every area, from building our talented team to expanding our innovative software offering.

“With our new hub in Boston we’re perfectly placed for the next phase of international growth, empowering even more organisations to achieve true digital adoption.

“We look forward to 2020 and beyond as we help more global brands realise and maximise the potential of their technology investments.”

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