Betfred expands to Colorado in deal with US operator
Betfred, the Warrington-based privately-owned retail bookmaker, and Saratoga Casino Black Hawk, have signed an agreement to offer sports betting throughout the state of Colorado, in the US.
Subject to regulatory approval, Betfred and Saratoga Casino will be opening a full sports book at the casinos Black Hawk, Colorado property, as well as offering mobile and internet betting for customers within the state of Colorado.
“We are delighted to partner with Saratoga Casino Black Hawk,” said Mark Stebbings, Betfred Group chief operating officer.
“This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on premise in Black Hawk and online to the people within the state of Colorado.”
Betfred has been established since 1967 and is one of the biggest sports betting brands in the UK with more than 1,500 retail outlets and a leading online platform. It also operates online and mobile products in Spain.
Betfred will also provide compliance, support, marketing and trading as part of the business partnership.
“We are excited to have BetFred as our sports wagering partner,” said Daniel Gerrity, president of Saratoga Casino Black Hawk.
“With over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”
Betfred USA Sports is the wholly-owned US subsidiary of Betfred Group.
Founded by brothers Fred and Peter Done in 1967, Betfred created Las Vegas-based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market.
Saratoga Casino Black Hawk is located in the historic town of Black Hawk, Colorado and features more than 425 slot machines, 10 table games, a full-service restaurant, bar and a variety of guest services.
It is owned and operated by Saratoga Casino Holdings, which is headquartered in Saratoga Springs, New York, and also owns and oversees the daily operations of Saratoga Casino Hotel in Saratoga Springs, New York.
