Electronic driving products firm in move from clicks to bricks

Steven Ballard

An online-only business has opened its first bricks and mortar showroom, which will double as its Manchester-based headquarters.

Electronic driving products brand Aguri has officially opened its new facility at Trafford Park, close to the Trafford Centre and Manchester city centre.

It is also close to numerous logistics businesses, fleet managers and commercial truck manufacturing companies based in Trafford Park, which is Europe’s largest industrial estate.

Aguri develops devices for trucks, motorhomes, caravans and cars. Products include dash-cams, speed trap detectors, sat-navs and accessories.

The company has traded online since 2016 but has developed the new retail offer to enhance customer service and opportunities to browse through its full range of devices.

The growth into retail also forms part of wider investments at Aguri’s new Trafford Park HQ, which include the expansion of technology-and-development facilities.

The routing data platform used in all Aguri devices was recently ranked the world’s best, ahead of others used by firms such as Google, Mapbox and TomTom.

Aguri moved to its new home at Unit 8, Guinness Road, Trafford Park at the end of 2019.

The new location has more interior and exterior space, including parking space and better access for consumer and trade customers.

Steven Ballard, Aguri founder, said: “Through opening a physical retail store, visitors can now see and handle the full range of Aguri devices and get helpful face-to-face advice from our staff before making a purchase.

“Visitors can browse our sat navs designed specifically for trucks, motorhomes, caravans and coaches.

“We also have our complete range of GPS dash cams and speed trap detectors on display. Aguri staff are on-hand to offer expert advice and support. Visitors can be reassured there is no obligation to buy and no pushy, hard selling.

“Having more space has also enabled us to build a new technology and development department so we can provide a wider range of better-quality products and better, more efficient customer service.”