PE firm exits technology consultancy DMW Group

Growth Capital Partners (GCP), the UK SME private equity firm that specialises in partnering with owner-managers, has realised its investment in The DMW Group.

DMW is an independent technology consultancy with offices in Manchester, Leeds and London. It is being acquired by Credera, a subsidiary of Omnicom Group.

GCP invested in DMW in October 2017 alongside the chief executive, Chris Dean and the founding management team.

Over the period of GCP’s investment, DMW has doubled revenue, profit and headcount to become a leading UK specialist in the design, delivery, and implementation of data-rich digital transformation programmes.

Founded more than 30 years ago, DMW employs technology and strategy consulting professionals and has been recognised by Great Place to Work Institute as one of the best places to work in the UK for the past five consecutive years.

DMW’s clients include Lloyds of London, Google, and Burberry, as well as several UK government departments.

Credera is a consulting firm focused on strategy, transformation, data and technology. Credera’s acquisition of DMW extends its geographic reach and complements the capabilities of both organisations.

Chris Dean, DMW chief executive, said: “GCP was our first experience of a private equity investor and we could not have picked a better partner.

“They understood our business and sector, shared our ambitions for growth and helped us mature and evolve.

“At DMW we have a hands-on style based on respect, integrity and low ego. This was perfectly matched by GCP’s investment approach.”

Alex Thomson, investment director at GCP, said: “It has been a genuine pleasure working with Chris and the DMW team over the last three years.

“From our first meeting we realised that DMW was a special business with a set of values and culture that needed to be preserved as the business scaled.

“DMW is now a highly-impressive technology consultancy and is very well placed to take advantage of the enormous opportunities that will come its way as part of Omnicom.”

Law firm Squire Patton Boggs advised DMW on the deal. The legal team included Paul Mann, Mae Salem, Emily Downie in Leeds and Victoria Murphy in Manchester.

Other advisers to DMW were KPMG, BDO, and DWF.