Reds reveal new kit partnership with industry giant Nike
Liverpool FC has revealed its new Nike home kit for the upcoming 2020/21 season after changing from its former kit partner, New Balance.
The first kit to be designed by Nike as part of the new partnership, the home shirt, sees a traditional vibrant red jersey, accented with teal and white around the v-neck collar and sleeves.
Red, white, and teal has been a traditional colourway used throughout the club’s long standing history, relating to the traditional club crest, while also appearing as a prominent feature on the iconic LFC jersey since the club was founded in 1892.
Teal is also a colour that represents the city of Liverpool, reminiscent of the colour of the Liver Bird that sits at the top of the famous Liver Building.
The kit launches Nike’s “Tell Us Never” campaign for the 20/21 season, which encapsulates just what it means to be undeniably Red – always surmounting the impossible and striving for success.
Liverpool FC defender, Virgil Van Dijk, said: “I’ve been part of the Nike family for a while now and have an incredible relationship with them. I’m very familiar with the quality of the design and innovation that goes into making a kit like this. Stepping out as champions next season in this kit will be really special.”
Scott Munson, VP, Nike Football Apparel, said: “At the start of any new partnership it is important to show maximum respect and we have done that by concentrating on the club’s core identity. What you have is a clean, strong design, which any fan would immediately know belongs to Liverpool.”
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “We said back in January, when we first announced the new partnership with Nike, about our expectations on them becoming an incredible partner for the club. We’re so excited to be starting this journey with Nike, the global leader in sports apparel, and we look forward to working together to bring performance and lifestyle product to our supporters in the years ahead.”
It was also announced last week that Mr Hogan will step up to the role of Liverpool FC chief executive, after current incumbent, Peter Moore, revealed he will leave the club after three years in the post, at the end of August.
He said: “I’ve loved every minute of the job here in Liverpool and feel privileged to have moved the club forward on its civic, commercial and community operations during the last three years.”