Deal sees tech company extend its international reach

Manchester-based lead generation technology company, ROI Media UK, has acquired the consumer finance assets from Raketech, the Malta-based iGaming performance marketing partner, in a deal worth around £3.8m.

The acquisition comes five months after a £3m investment from BGF, the UK’s most active investor in growing businesses. The funding was raised to support the company’s expansion into 12 cities across the UK and Europe.

This latest strategic acquisition will expand the business’s reach into the financial services sector and grow its geographical footprint into Norway.

Joel Halling, co-founder and sales director at ROI, said: “This deal is the latest step in achieving our ambition to be the number one lead generation business in Europe and the UK.

“We will continue to focus on organic growth, but we will always be interested in other high-quality acquisition opportunities that can be optimised to drive further growth.”

ROI’s success to date has been through its lead generation product, which allows small businesses to rent a highly optimised website, attract more leads and ultimately boost their sales.

ROI’s innovative proposition has had success in the home improvement and maintenance sector and is scalable across different geographies and sectors.

Robin Kaneteg, co-founder and chief executive of ROI said: “As a business, we’ve made excellent progress since securing BGF’s backed earlier this year. With ongoing investment in improvements to our technology, we’ve rapidly expanded our customer base and made good headway in recruiting talent to establish new sales offices in key locations.”

Anecta advised ROI on the transaction.

Oskar Mühlbach, Raketech chief executive, said: “The divestment of our consumer finance assets is an important and natural step for us to ensure sharp focus on iGaming.

“Furthermore, it gives us additional ammunition for growth through M&A, where we see high potential on strategic markets such as the US.

“In only a few years we have managed to grow our finance assets into one of the key portfolios within its niche in the Scandinavian market.
“However, I am confident that ROI, with its dedication to the financial affiliation market, is the right partner to take these assets to the next level.”