Online fashion brand goes from clicks to bricks with new store opening

Forever Unique, the global online luxury and ready-to-wear womenswear retailer, opened its first bricks and mortar store in Manchester’s Trafford Centre, today.

The rapidly-growing online store already boasts global partners including Al Tayer in the Middle East, Nelly.com in Sweden, Zalando in Germany and retail giants ASOS in the UK.

Founders of Manchester-based Forever Unique, Seema, star of the Real Housewives of Cheshire TV series, and her husband Sandeep Malhotra, said: “Over the last 12 years, our main priority has been to successfully expand into new markets and raise the profile of the brand.

“We’ve witnessed high growth in the last few years, and our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique.

“Lockdown hasn’t been easy, but we’ve evolved our product offering to accommodate what our woman is shopping for, covering both luxury, lounge and ready-to-wear fashion.

“We’ve seen a customer demand for accessible ways to shop, so we’re excited to be offering a store ahead of Christmas where customers can visually see and shop the product for a more intimate retail experience.”

The new 140 sq m store will be positioned between Selfridges and Ted Baker and will offer a curated edit of Forever Unique’s latest product offering.

Founded by Seema and her husband Sandeep Malhotra more than a decade ago, Forever Unique has since broken into the international fashion markets and has gone from strength to strength.

With a head office in Manchester and a central London showroom, the brand is stocked in more than 30 countries around the world.