Yumi brand secures deal with national discount retailer

Manchester-based chewable supplement brand, Yumi Nutrition, is launching its products in TK Maxx after securing a distribution deal with the discount variety retailer.

Five products from Yumi’s range of gummies will be available to buy from up to 425 TK Maxx stores across the UK and Ireland in a brand new section of the retailer’s beauty and wellness department.

The Yumi Bedtime 5-HTP sleeping aid, All Day Energy multivitamin, Gut Health probiotic, Lean & Detox apple cider vinegar and Hair, Skin & Nails gummies are available online and in store as TK Maxx stores reopen in England following lockdown.

The products will also be joined this month by Yumi’s brand new vitamin D and vitamin C chewable supplements.

TK Maxx is introducing the five products in response to the growing demand for vitamins and supplements as consumers continue to prioritise their health.

The agreement with TK Maxx is Yumi Nutrition’s latest venture into the retail market as it continues its expansion having secured distribution deals with Holland & Barret, Urban Outfitters, GNC and OTG.

Sebastien Vanderlinden, Yumi Nutrition chief executive, said: “We’ve seen demand for chewable vitamins increase significantly this year as consumers are prioritising their health more than ever.

“We’re always looking to secure new distribution deals so we’re delighted to have our products listed in a brand new section in TK Maxx in what we hope will be the start of a long and successful partnership.”