Housewares group continues investment strategy with £20m injection

What More UK, the Burnley housewares manufacturer and exporter, has invested £20m on a number of new projects, including 13 new injection moulding machines at its Altham factory in Lancashire.

The firm behind the popular housewares brand, Wham, has been involved in a strategy of continuous investment.

This latest input has seen the firm grow its manufacturing capacity with the purchase of 13 injection moulding machines. The company plans to upgrade or replace every machine it owns within four years.

The new machines, five of which have already arrived and been installed at Altham, are specifically designed to meet the needs of the organisation.

Its purchases reflect the change in trading conditions following the coronavirus outbreak.

When the pandemic struck What More increased its investments and focused on resilience and agility.

Tony Grimshaw, What More UK director, said: “What More UK is not the sort of company to sit still.

“In business we deal with crises every day and the worst thing you can do is ignore it.

“Putting money back into the firm means we’ll be stronger in the future.

“These new machines will give us the ability to respond to changes as and when they occur.”

What More UK products are available in all major UK supermarkets, 1,600 independent retailers in the UK, and 75 other countries around the world.

It produces housewares of all kinds, including storage boxes, around-the-sink items, bakeware and cookware. It also produces products for the garden, such as planters and troughs.