Brainlabs expands into Manchester with third acquisition

Brainlabs, the data led marketing agency, has acquired Manchester-based User Conversion.

Livingbridge-backed Brainlabs, which is based in London, with offices in North America and Singapore, said the deal will allow it to cross-sell to its existing customer-base and expand its footprint.

Livingbridge invested in Brainlabs in 2019 to accelerate growth and support the firm in its ambition to become the global leader in digital marketing.

Since then, Brainlabs has expanded its offering and footprint through two add-on acquisitions, in the form of US digital marketing agency Hanapin Marketing and SEO specialist Distilled in 2020.

User Conversion represents Brainlabs’ third acquisition.

Founded in 2015, User Conversion is a leading CRO agency, crafting bespoke conversion strategies to transform the digital performance of its clients.

The firm has seen rapid growth since its inception and now boasts a portfolio of blue-chip online retail clients, including Boots and BrewDog.

Daniel Gilbert, CEO of Brainlabs, said: “Despite a challenging year, Brainlabs weathered the COVID-19 storm exceptionally well, and has come out on the other side stronger than ever before. We are now looking to the future and are excited about our partnership with User Conversion.

“User Conversion has the unique combination of being an independent business catering to household names, and its CRO capabilities will be invaluable in enabling us to execute on our growth objectives. We look forward to working closely with the management team to bring it into the fold.”

Dave Kirby, Livingbridge, commented: “Since our investment in 2019, we have successfully deployed a robust value creation strategy for Brainlabs through strategic M&A, and it’s a pleasure to watch it unfold with yet another successful acquisition. We look forward to supporting further developments in Brainlab’s growth journey, both in the UK and internationally.

David Mannheim, founder of User Conversion, added: “I am delighted to be joining forces with Brainlabs. Their market-leading products, world-class expertise, and history of successful third-party integration make them the ideal partner to take us through the next stage of our growth.”