Shopper Media Group sold in £15.7m deal
Shopper Media Group, the data-led business with offices in London, Manchester and Liverpool, has been snapped up for £15.7m.
The company, including its subsidiaries; Capture Marketing, Lobster Agency and Threefold, will now become part of specialist marketing and communications organisation, Next 15.
Founded in 2008, SMG, specialises in data-led commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store.
Utilising its proprietary technology IP, SMG is ab... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
