Awaze expands Manchester base as recruitment drive gathers pace

Awaze workspace at Dalton Place

Manchester-based holiday giant Awaze has nearly doubled the size of its office space in the city to accommodate its rapidly growing workforce.

The managed vacation rentals and holiday parks business revealed in January that it planned to grow its WeWork Dalton Place-based workforce to 100 by the end of next year.

But the recruitment of 50 new staff in the past three months has already grown the current team to 75, meaning the group behind brands including Hoseasons, and Landal GreenParks UK has accelerated its expansion plans and increased the space it took on at WeWork Dalton Place last October.

John Crosby, group chief operating officer, said: “We always knew that Manchester would give us access to a rich talent pool, but the quality of the candidates we have been able to recruit so quickly has really blown us away.

“It’s a fantastic time to be joining the UK travel industry and the super talented team we are recruiting is going to play a key role in making sure we stay ahead of the pack when it comes to providing the most compelling offer for our customers and property owner partners alike.”

Awaze provides holiday experiences to more than eight million guests each year, with in excess of 110,000 places to stay across 36 countries.

Its Manchester team includes technologists, revenue managers and marketing experts, as well as commercial and legal professionals.

Part of the reason the company chose WeWork Dalton Place as a base was the potential to rapidly increase workspace in line with changing recruitment needs.

Mathieu Proust, general manager, UK, Ireland and emerging markets at WeWork, said: “We are excited to continue partnering with Awaze, working closely with them to support their seamless expansion at WeWork Dalton Place.

“It is great to see businesses like Awaze recognise the advantages of a flexible workspace in facilitating scaling at speed.”