Five-year partnership re-launched between Lancashire Cricket and Irish whiskey brand
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Lancashire Cricket has re-launched its five-year partnership with Titanic Distillers today (May 27), making it the club’s official spirits partner.
Titanic Distillers will hold the naming rights of the Titanic Distillers Terrace, below the Red Rose Suite at Emirates Old Trafford.
The new brand, based at the historical Titanic Dry Dock and Pumphouse site in Belfast, will have a branded presence across the terrace, which will be a hospitality area for supporters on international and domestic match-days.
The Titanic Distillers Terrace will be launched for the first time today as Lancashire take on Yorkshire in the LV=County Championship at Emirates Old Trafford with the club welcoming its family of partners to the game to experience Titanic Distillers’ products and the terrace experience.
In addition, Titanic Distillers will supply the club with spirits for its hospitality offering, which includes the first launch in the range Premium Irish Whiskey.
Liz Cooper, partnerships director at Lancashire Cricket, said: “We’re delighted to be re-launching our partnership with Titanic Distillers and helping them with their new product launch today at Emirates Old Trafford.
“We have already built up a great relationship with Richard Irwin and his team and we look forward to working closely together over the next five years and beyond.”
Richard Irwin, director of Titanic Distillers, said: “We are hopefully launching a perfect blend of partnership between Titanic Distillers and Lancashire Cricket.
“We hope all members, supporters and visitors will enjoy our Premium Irish Whiskey and raise a glass to the players and backroom staff for the 2021 season as the club begins to welcome crowds back into the grounds.”
Titanic Distillers is part of the club’s family of partners, which includes brands such as Emirates, Heineken, Hilton, Kukri and Sportsbreaks.com among others.