Marketing, digital and social agencies join forces to form new ‘super’ agency

Darren Low

Five UK and Ireland agencies, including two in the North West, have joined forces to create a new marketing ‘super’ agency with a combined headcount of 65 professionals.

The business is the brainchild of Darren Low, founder of Cheltenham-based Liquorice, which is one of the agencies involved in the new venture.

London and Carlisle digital agency Upbeat Productions, Warrington brand communications agency Bugler Smith, Birmingham’s JC Social Media and Belfast’s premier UX agency Fathom, which also has an office in Dublin, are the other four.

Collectively, the new agency will be known as Low&Behold, with Darren as CEO and founders of some of the other agencies taking positions on the board.

Low&Behold will provide a comprehensive range of services including marketing and strategy, UX and development, creative, paid, earned and owned digital media, PR, events and internal communications.

Each individual agency will retain its identity during an adjustment period, while some owners will form the group’s board of directors.

Clients will include Cheshire-based Pets at Home, Just Eat, Which?, Yodel, SLG Beauty, Alliance Pharmaceuticals, Haynes, Tesco Mobile and permanent tsb.

Darren said: “It’s fantastic to finally be able to reveal the new business and officially welcome staff from all the agencies to Low&Behold

“I’ve long believed there’s a way to bring the best of niche independent expert agencies and the strength and stability of the larger holding company model together, forming a highly capable, agile agency model that can wrap the right expert arms around any client.”

He added: “Low&Behold is this and I’m confident we can execute any brief in a workmanlike manner, but with the engaged and invested service delivery that is in the DNA of all the agencies we have acquired.

“We created the agency to bring together talent from a wide range of disciplines, enabling clients to receive a vast array of services from one place. It also means we’re able to collectively compete against medium and large sized agencies, but still provide the hands-on personal service to clients, something each agency has always prided itself on delivering.

“The client roster and experience of all teams is exceptional, but we’re hoping to continue growing through both organic and further M&A in 2021 and beyond.”

He said existing clients will continue to be serviced by the same teams, ensuring continuity, while also affording them with new solutions from within the group.