Sportswear group signs with Premiership side Newcastle in latest kit deal

Castore founders Tom, left, and Phil Beahon

Castore, the Manchester-based sportswear group, has agreed a multimillion-pound kit partnership with Premier League football club Newcastle United FC.

It follows similar deals with Premier League side Wolverhampton Wanderers and Scottish Premier League champions, Glasgow Rangers.

The agreement will see Castore become the North East club’s new on and off-field partner, from the start of the 2021-22 season.

The Newcastle United deal will see Castore supply new, bespoke designs for home, away and training kits for next season.

Castore will also take over the day-to-day running of the club’s e-commerce operations, redesigning the club’s online store and launching a much wider range of merchandise than previously available to Magpies supporters.

The burgeoning brand will also be investing in the refurbishment of the existing club store at St James’ Park, with a grand reopening planned before the new season kicks off in August.

Castore is also planning to open additional Newcastle United retail stores in Newcastle city centre, making products more accessible to the club’s fan base.

The company said the agreement underlines the global ambitions of Castore which already has partnerships with several elite athletes and teams including former tennis world number one Sir Andy Murray, England and British Lions’ rugby union star Owen Farrell and Olympic and World Champion swimmer Adam Peaty.

Castore also recently signed a lucrative partnership with McLaren Formula 1 to further diversify its portfolio of partners.

Tom Beahon, co-founder of Castore, said: “I am thrilled to be partnering with one of the most historic and famous clubs in English football.

“Newcastle United has a huge and deeply passionate fan base, and we look forward to giving the ‘Toon Army’ something else to get excited about next season.

“We believe the partnership signals not only a new shirt for the new season, but also a new start, a new better for this iconic club.”

Lee Charnley, managing director at Newcastle United, said: “We are delighted to confirm the new partnership between Newcastle United and Castore.

“Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club.

“We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship.”

Castore – with its slogan “Better Never Stops” – was founded by sporting brothers Tom and Phil Beahon in 2015. It develops highly innovative sportswear which is made using patented fabrics and advanced technical engineering for gym use, athletics, tennis and golf.

It has set out ambitious plans to take on global sportswear giants such as Adidas and Nike, particularly in top level football in the UK and Europe.

Castore is backed by a consortium of high profile private investors. They include billionaire family the Issa brothers, behind Blackburn-based forecourts group EG, who invested in January to facilitate Castore’s entry into the global football market.

Castore expects to partner with five leading clubs across Europe for the 2022/2023 season.