Everton Women announce partnership with Football Manager game

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Everton Football Club has revealed that Football Manager is a new official partner for its women’s team.

The partnership brings together the world’s leading football management simulation game with one of the most respected and ambitious clubs in women’s sport, it said.

Football Manager branding will now appear on interview backdrops and across content output from the club’s official social media accounts for the women’s team.

As part of the agreement, the renowned gaming brand will also feature in pitchside advertising at Everton Women’s Walton Hall Park stadium and at all fixtures played by manager Willie Kirk’s side at Goodison Park, beginning with Saturday’s (September 4) season opener in the Barclays FA Women’s Super League (FA WSL) against Manchester City.

Sports Interactive first launched its famous online management simulator in 1992.

It has since sold almost 40 million copies globally. Sports Interactive recently announced it had begun work to include women’s football in a future version of Football Manager. The partnership with Everton is one of Sports Interactive’s first with an FA WSL side and will provide the gaming brand with access to matchday experiences, player appearances and official merchandise for giveaways.

Sarvar Ismailov, sporting and commercial director for Everton Women, said: “This is a hugely exciting partnership for us. Football Manager is a staple of the game.

“This relationship reflects the parallel ambitions of Football Manager and Everton Women as we look forward to the 2021/22 season – a campaign unlike any other in the history of the women’s game because of the increased profile the new broadcast rights agreement provides.”

Miles Jacobson, studio director at Sports Interactive, said: “We’re honoured to be partnering with Everton Women for the new FA WSL season as we create a new chapter in our history with the People’s Club. Everton became our first top flight partner club back in 2008, so it’s fitting that Everton Women are going to be one of our first club partners from the FA WSL.

“Like everyone else, we can’t wait for the new season to get under way and wish Willie Kirk and his Blues squad every success for the new campaign.”

Everton captain, Danielle Turner, said: “Football Manager is iconic for any fan. To have them as part of our partner family is both very exciting and an illustration of the progress we are making as a club.

“We are so excited about the new season and what the future holds – and it is great to know that excitement is shared by a brand as respected as Football Manager.”