Mr Muscle maker teams up with Liverpool FC to tackle plastic waste problem
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Mr Muscle maker SC Johnson has teamed up with Liverpool Football Club to tackle the problem of plastic waste Anfield each season.
As part of the partnership, fans at Anfield will be able to place plastic beverage bottles in specially designed containers.
SC Johnson will collect the plastic and repurpose it to create new Mr Muscle trigger bottles.
Fisk Johnson, chairman and CEO of SC Johnson said: “Plastic waste is a threat to our planet for this and future generations.
“At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue.
“Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.”
The new partnership, called Goals for Change, kicks off a series of initiatives to drive improvements in sustainability and health and hygiene and provide pathways to greater economic and social mobility for underserved youth across Liverpool FC’s communities in the UK, Asia and Latin America.
Earlier this year, Liverpool FC launched the Red Way, its vision for sustainability and way of supporting society now and for future generations.
Matt Scammell, Commercial Director at LFC: “We launched our sustainability programme the Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet.
“SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.
“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”