Media briefs: Brazen; Workhouse; Fablr
Brazen has been appointed by Grainger, the rental property giant, to develop and manage awareness campaigns both nationally and regionally for the group’s portfolio across the country.
With an existing portfolio of over 9,000 rental homes, Grainger has ambitious plans to invest a further £2.1bn, doubling their portfolio over the next five years.
The business has a secured pipeline that extends to 19 schemes and operates across the country in high performing locations.
This year, Grainger has launched schemes in Southampton, Salford, and most recently; London (Windlass Apartments in Tottenham Hale and Apex Gardens in Seven Sisters) and The Headline, Leeds, supported by Brazen.
The Manchester based agency will be working with the Grainger team to reinforce the business as the authority in the UK Private Rental Sector.
Peter Burling, Client Services Director at Brazen PR, said: “We’re an agency with national reach that understands the importance of a local approach.
“We’re delighted to be partnering with such an exciting business that lives and breathes its values.
“We’ll help make the Grainger brand a recognisable seal of quality for anyone looking for high quality rental homes from a trusted landlord that cares about them, their wellbeing, their local communities and the environment.”
Grainger’s target audience typically comprises young professionals, singles and sharers working within city centres, with an increasing number of families and downsizers.
Lancashire creative agency Workhouse has strengthened its focus on client relationships with the appointment of two new people.
Jemma Redpath joins the agency’s client services team as an account in Manager from BJL in Manchester, where she managed and developed client relationships on the Asda, Craghoppers and Pilkington Glass accounts.
Jemma will work closely with Workhouse’s digital and design studios to deliver highly creative and results-driven strategies that help clients achieve their business goals.
Following her time at 10up as a Senior Project Manager and Team Lead, Claire Whittle returns to Workhouse as Digital Production Lead to further bolster its delivery capabilities.
She will use her 12 years’ of experience working with brands such as Nespresso, L’Oreal and Facebook to lead the agency’s digital production team, working alongside its strategic, creative and engineering disciplines to deliver hardworking creativity for clients.
The news follows a strong financial performance from the agency, despite the continuing challenges of the pandemic.
Martin Meadows, Managing Director at Workhouse, said: “It’s been a very positive year for us, not only financially but strategically. The pandemic has given us a real opportunity to focus and we now have a clear direction of travel.
“We’ll continue to invest in the very best skills and talent to realise our ambitions, so we’re excited to welcome both Claire and Jemma and can’t wait to see them help us deliver an unrivalled experience for our clients.”
Northern digital agency Fablr has won a new brief with recruitment agency Ernest Hunter Green to create a brand refresh and a new website design and build.
Fablr, which has offices in Leeds and Manchester, has already completed initial branding and messaging workshops with the senior team at Ernest Hunter Green and will be delivering a new, modern and dynamic website.
The recruitment agency, which works with executives and senior leaders all over the UK, needed an updated digital presence to reflect their rapid growth trajectory.
The new website, which will be a bespoke custom-build in WordPress, will also integrate with the business’s CRM and marketing platforms. As a vehicle for the agency’s new branding and key messages, it will firmly position Ernest Hunter Green as a progressive and forward-thinking consultancy within the leadership acquisition space.
Geoff Bretherick, creative director at Fablr, said: “Ernest Hunter Green are a really special collective group who have dared to rethink how a recruitment consultancy might and should work for its employees.
“Our job has been to give them a visual framework and design system that feels premium and elegant, but also gets across their inherent warmth and approachability which is important for their marketing as the business expands and grows.”