Peel L&P rebrands Barton Square following its acquisition earlier this year

Peel L&P has announced the rebranding of TraffordCity venue Barton Square as Trafford Palazzo.

The rebrand follows the acquisition of the retail, leisure, and entertainment space, home to Legoland Discovery Centre, SEA LIFE, and Next Home, by regeneration business Peel L&P.

The new name for the 330,000 sq ft complex was chosen by Peel L&P to reflect the Italian theme of its palatial architecture, design, and culture with painted Roman murals, 120 statues, a Roman-style courtyard fountain and glass-domed roof.

The rebranding forms a key element of Peel L&P’s wider masterplan within TraffordCity as an experiential retail, leisure and entertainment destination.

Peel L&P acquired Trafford Palazzo in April 2021, following an extensive building work in 2019/20 which delivered the fully covered glass-domed roof, granite floor finishes, and an additional floor to provide more than 110,000 sq ft of additional retail and leisure space.

Already attracting five million visitors a year, Trafford Palazzo is home to an 84,356 sq ft flagship Primark store, homestyle retailers Homesense, Natuzzi, Silent Night and Next Home plus leisure attractions Legoland Discovery Centre, SEA LIFE Manchester Aquarium, Nerf AX and Archies.

In addition, an Italian F&B restaurant and discount branded shoe shop are currently fitting out and due to open soon.

Mark Whittaker, Peel L&P

Mark Whittaker, Property Investment and Management Director at Peel L&P, said: “Our mission is to provide a fun and exciting experience with a feel-good factor for all the family to enjoy. Trafford Palazzo will offer quality products and memorable experiences with the very best in retail, leisure and entertainment – much like the bustling and popular Italian squares that provided our inspiration for the rebranding.

“We aim to further improve the recent transformation with this new identity with a purpose and vision to evolve the brand into a best in class and standalone retail and leisure destination offering the foremost diverse and inclusive experiences and adventures.”

Peel L&P is also working with joint agents Creative Leisure and HHRetail on a lettings strategy for to expand the offering at Trafford Palazzo and create job opportunities with new deal announcements imminent.

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