Lancashire agency becomes a global, 300+ person company following takeover
Digital 22, a Lancashire inbound marketing agency and HubSpot Elite Partner, has been acquired by Avidly, a European-based marketing-technology agency with headquarters in Helsinki, Finland, for an undisclosed sum.
This is after Digital 22 recently expanded into Canada. As part of the move, Digital 22 will become Avidly UK & Canada.
Digital 22 was already an Elite HubSpot Partner – top one per cent of 6,000+ HubSpot agencies – and now, by joining with Avidly, has become part of the leading HubSpot agency in the world.
HubSpot is a leading CRM platform which allows companies to scale their marketing, sales and customer service teams. It has more than 130,000 customers worldwide.
With Digital 22 on board, Avidly will now have studios in the UK, Canada, Finland, Germany, Norway, Sweden and Denmark and have more than 300 experts in the team.
Digital 22 founder and co-owner, Rikki Lear, said: “Digital 22 has always had global ambitions. We’ve worked with companies across 13 different countries from our office in the UK, but by joining Avidly we can take this ambition to the next level.
“I’m excited by the potential of this acquisition for both our team and by the increased impact we can have on our clients.”
Joakim Fagerbakk, chairman of Avidly’s board ofdDirectors, said: “Over the past year, we have been actively exploring various growth and partnership opportunities within the Martech ecosystem.
“Digital 22 shares our values and vision to create impactful growth in both our customers, business and our own business. With the acquisition, we are taking the desired leap into a new market and strengthening Avidly’s current position as a global leading sales and marketing partner for the world’s leading marketing automation system HubSpot.”
Avidly CEO, Jesse Maula, said: “This move is taking Avidly into an exciting direction, as an increasing part of our work focuses on digital transformations in sales and marketing, i.e. helping organisations tackle high stakes business challenges through data, creativity, technology.
“This also deepens our expertise in inbound marketing, Hubspot services, web development, social media, SEO, and sales enablement – which are fast growing segments in our practice and critical sectors for our future success.”
With this move, the business will be able to carry on serving even bigger and more exciting international clients – while operating from its Clitheroe headquarters.
