Record quarter for Sosander thanks to demand for party dresses and activewear

Ali Hall and Julie Lavington, co-CEOs

Women’s fashion brand Sosandar has reported a record third quarter as demand for Christmas party dresses as well as active wear accelerated.

The Wilmslow headquartered company, which has third party deals with the retailers M&S, Next and John Lewis, said trading throughout the three-month period ending 31 December 2021, including post-Christmas and into early January, has been strong.

It saw demand for partywear in the pre-Christmas run up followed by an increase in activewear and more casual clothing post-Christmas.

Demand for items such as knitwear, outerwear, dresses, boots, denim and leather also remained strong.

Revenue for the quarter was £8.85m, up 122% compared to the same period in prior year.

It was also the company’s first EBITDA-positive quarter.

During the period the number of active customers increased by 62% year on year to 213,715 while average order value was £95.18, up 13% from £84.51 in 2020.

Sosander also revealed record trading with M&S, Next and John Lewis, following ‘significant investment in stock depth and breadth.’

The online fashion brand was founded by friends and co-CEOs Julie Lavington and Alison Hall in 2015 later listing on AIM in November 2017.

In a joint statement Ali and Julie said: “We continue to trade very well, with our expanded product range and innate agility enabling us to tailor our offering to customer demand.

“We remain vigilant to the external challenges, however, we have not experienced any material disruption at this time and believe our approach continues to position us well going forward.”