New HQ for Wifi provider Purple

Wifi provider Purple has selected Arbeta in north Manchester as its new UK headquarters.

The tech company, which offers a wifi platform through which businesses can monitor their customer’s shopping patterns and habits and communicate with targeted messaging, has taken 2,852 sq ft of space.

Previously headquartered in Saddleworth where the firm was founded in 2012 by CEO Gavin Wheeldon, it now employs 85 staff who work remotely across the UK.

The new space at Arbeta will provide its staff a place to meet and collaborate.

CEO Gavin Wheeldon said: “We chose Arbeta because the space and environment in the building reflects who we are as a business. It is modern, we love the collaboration spaces and it’s really flexible. #

“We have around 85 staff in the UK now and while we are remote first it’s a great place for us to come together.

“It’s close to local transport links and therefore easily accessible which is important to us.”

Arbeta, Manchester

Arbeta is owned by Manchester City Council and is operated by the same team behind The Sharp Project, Space Studios and Screen Manchester.

Rob Page, managing director, Arbeta said: “As well as their office, Purple can make use of our event space, meeting rooms and atrium spaces depending on how many of the team are visiting them at any one time.”

OBI is sole leasing agent for Arbeta. Andrew Cowell, transactions and asset management, OBI said: “With Purple moving into Arbeta we are seeing tech and digital businesses clustering together in the building.

“With companies reassessing their work space requirements, Arbeta offers true flexibility with its Plug and Play offer as well as providing businesses with a blank canvas to design their own workspace as Mission Labs has recently done.”