Praetura Ventures backs SaaS company which helps firms tackle unproductivity

Manchester-based venture capital investor, Praetura Ventures, has backed SaaS company Fluid.work with a £2m investment.

The funding will allow Fluid.work to significantly grow its team, boost marketing activity and go for international growth.

Fluid.work’s aim is to improve working lives with a cloud-based solution.

Headquartered in London, Fluid.work’s platform provides an all-in-one business management tool and collaboration software to businesses across all sectors, including those in the professional and financial services, retail and insurance industries.

The platform uses a variety of tools, including custom automated workflows, automated presentation creation, interactive dashboards, work hubs, resource management, intuitive integrations reporting and tracking systems.

Fluid.work aims to tackle unproductive meetings, unclear communication, manual reporting and time-consuming tasks.

David Foreman, managing director of Praetura Ventures, added: “Jared and the team have built a great business to date.

“Whilst there are other tools in the market, clearly the innovation and service Fluid.work brings to the sector has helped them attract and retain a wide variety of clients, from SMEs to household names. We can’t wait to work with Fluid.work and support them in this next chapter.”

Jared Whitaker, CEO of Fluid.work said: “Fluid.work is set to scale and grow massively, and we are so excited to share our solution with more clients globally. We know that our platform makes a difference for every single user, allowing them to work a better day, save time, increase productivity, and focus on what matters most.”