Ticketing specialist signs three-year partnership deal with Lancashire Cricket

James Duffy, Seat Unique COO, left, and Daniel Gidney

Lancashire Cricket has announced a three-year partnership with live event ticketing marketplace Seat Unique as an official partner and an official hospitality agent of Lancashire Cricket and Emirates Old Trafford.

Seat Unique is an online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.

Following their launch in 2019, Seat Unique has built up a portfolio of partnerships with some of the biggest sports venues in the world, such as Welsh Rugby Union, Durham County Cricket Club and York Racecourse.

Throughout the partnership with Lancashire Cricket, Seat Unique will power Lancashire Cricket and Emirates Old Trafford’s hospitality and premium match ticket sales, through its online sales platform.

This includes hospitality and premium match tickets for all England internationals, Lancashire Lightning Vitality Blast home matches and Manchester Originals home fixtures in The Hundred, which are all set to be played at Emirates Old Trafford.

Seat Unique will also become the club’s Royal London Cup front of shirt sponsor for the 50-over competition playing kit, starting from this summer.

Daniel Gidney, chief executive at Lancashire Cricket, said: “We are thrilled to be able to welcome Seat Unique to our growing family of partners as an official hospitality agent of Lancashire Cricket and Emirates Old Trafford.

“It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.”

He added: “I would also like to thank Seat Unique for their support of our Royal London Cup campaign. I know that this competition means a lot to everybody connected with the club, due to our rich history in one-day cricket, and hopefully we can continue that with Seat Unique proudly on the front of our playing kit.”

Robin Sherry, CEO and founder of Seat Unique, said: “We are privileged to be an official partner and official hospitality agent of Lancashire Cricket and Emirates Old Trafford.”

“Seat Unique and Emirates Old Trafford share the same ambition – to ensure every supporter and visitor has the opportunity to enjoy incredible in-stadium experiences at the iconic venue.”