PR agency launches sister business

A Manchester PR agency is launching a new division which will specialise in retail and the built environment.

Down at the Social (DATS) says retail, marketing and placemaking consultancy Social Rebuild will advise clients in the sector on how to thrive.

Founding partner of Social Rebuild with DATS MD Daisy Whitehouse is retail specialist and former DATS client John Magee.

He has more than 20 years experience in retail and property and asset management including roles at Tesco and Debenhams.

He has managed shopping centres in Lancashire, Yorkshire and Cheshire for national property managers Realm and Savills and has worked with local authorities and key partners such as chambers of trade and BIDs, including Hull BID where he was a director.

Magee is a specialist in business planning, commercial performance analysis and using knowledge and data to drive results.

He said: “I have a huge amount of experience working in all sorts of retail environments alongside tenants, suppliers, management companies and owners and it made sense to join forces with Daisy and the team to combine this service with really good marketing solutions.

“At Social Rebuild we work with places, retailers and brand owners to build communities, communicate with customers and shout about what makes them great. From ESG policies to brand strategy, events and tenant or customer engagement we are here to help our clients gain that extra percent that comes from knowing what their customer wants from them and delivering it.”

Social Rebuild has already delivered a campaign for national luxury outdoor furniture retailer Moda Furnishings.

Joe Bell, head of customer excellence at Moda Furnishings, said: “Luxury service is non negotiable at Moda and we are committed to consistency and quality as the business grows. We have recently opened a flagship store in Trafford alongside a new site in Chelmsford and it’s important to us that we are constantly reviewing and improving our customer touchpoints to do everything we can for them.

“We employed Social Rebuild to carry out an independent review of our stores and evaluate how we do against the competition.  John’s retail expertise and Daisy’s marketing and customer first approach are the perfect combination to leave no stone unturned in our quest for the perfect luxury outdoor furniture buying experience.”