Two burgeoning sports brands collaborate to create new range of products

Applied Nutrition and Built for Athletes have joined forces to launch a limited range of products.

Knowsley-based Applied Nutrition and Warrington’s Built for Athletes are two of the most popular and fastest growing brands in sports and fitness, they say.

The partnership will see the two brands collaborating on each other’s products, producing a limited edition Applied Nutrition branded heavy duty backpack, and an exclusive Built for Athletes BCAA sports supplement powder.

Applied Nutrition, founded in 2014 distributes to more than 65 countries. It develops and produces sports supplements in its state-of-the-art facility in the Liverpool City Region, supporting professional and enthusiast athletes around the world.

Built For Athletes is a specialist in sports and fitness carry goods, with more than 120,000 athletes worldwide using its signature fitness backpacks.

Founded by CrossFit enthusiast Nick Costello in late 2018, and joined shortly afterwards by his brother Danny Costello, the brand has become a favourite within the sport, thanks to the backpack’s versatility, toughness, and design.

Adding to its range as the company has grown, Built for Athletes now offers a variety of bags and fitness equipment, including items for the Alfa Romeo F1 Racing ORLEN team.

Thomas Ryder, owner and managing director of Applied Nutrition, said: “We share the same approach of producing high quality, trusted products that help our customers achieve their fitness goals, working with Built for Athletes will help both brands amplify this important message to new customers.

“We been fans of Built for Athletes for a long time, half of the office have a Hero backpack so we know how good they are and we’re made up to be working with Nick, Danny and their team to produce the limited edition Applied Nutrition bag.”

Danny Costello, marketing director with Built for Athletes, said: “We share the same purpose as Applied Nutrition to support elite and everyday athletes. Our brands are well aligned so when the opportunity to collaborate with them came along, we were delighted.

“Thomas and the team have been first class to work with and we’re excited to be launching our first BCAA sports supplement with such a well respected partner.”