Low-calorie alcoholic drinks retailer secures £1m investment

A specialist retailer of low-calorie alcoholic drinks is expanding into the European market thanks to £1m investment.

Manchester-based DrinkWell, known for its low-calorie IPAs, will use the investment secured from a private investor to fuel growth including scaling its team and investing in product development including the launch of two new brands, Lean Brew IPA and Traces Wine.

In addition, DrinkWell has plans to add several new features to its retail business, expand into the European market and invest in marketing.

Tom Bell, founder of DrinkWell, said: “For the last few years I’ve made it my life’s work to bring healthier alternatives to the masses, working tirelessly to help UK consumers who enjoy drinking alcohol, but are becoming increasingly concerned about the impact it can have on their health, to find better alternatives to the products they previously had access to.

“The lifestyle drinks market is booming with innovation and more importantly, consumer demand, and DrinkWell is the home of both.

“We’re now seeing phenomenal demand for cleaner, lighter, and healthier alternatives that don’t compromise on ABV. For this very reason, I created a marketplace for exactly that.”

Tom has been disrupting the alcohol market over the past decade with several product launches in the healthy drinks market, and more recently, the launch of a dedicated eCommerce store to cater to increasingly health-conscious consumers.

He added: “The shift in consumer demand for lifestyle and healthier options is relentlessly accelerating.

“We are seeing so much growth in this space and thankfully we have solidified our position as the retailer and now wholesaler of choice for those brands.

“Thanks to the investment we have received, we are also progressing our wholesale proposition directly into the trade – offering a one-stop shop to offer a ‘better for you’ drinks category. Plus, we have several more of our own label products launching over the coming months.”