Crowdfunding campaign aims to raise £2m for personal safety app

The creators behind a Liverpool-based personal safety app are aiming to raise up to £2m to fund its ongoing growth, particularly in North America.

K-Safe, which has devised Flare, has launched a crowdfunding campaign via Seedrs.

Since its launch in November 2019, Flare has been on a mission to provide life-saving technology.

The Flare app, previously known as Busby, automatically detects if a user has had a stumble, fall or crash. If Flare detects an incident, it asks if the user is OK and gives 30 seconds to move or respond. If there is no response, the exact location of the incident, using what3words technology, will be sent to the user’s emergency contacts.

Other functions include the facility for users to send an SOS to alert nearby users or emergency contacts, set up a group when doing activities with friends, who will be notified if anyone gets too far from the group or has an incident, and to increase visibility and raise awareness that the user is involved in a road journey.

The personal safety app secured a seven-figure investment last year through the LCR Angel Network and is now conducting another round of investment to help bolster resources.

In April, 2020, the company completed a six-figure seed round, backed by Manchester-based Saltwater Ventures.

Co-founder and chief operations officer, James Duffy, said: “We want to make Flare as widely used as possible by integrating it into partner apps across the world.

“We want people to think or know of Flare as ‘the technology for protection’.”

Most recently, Flare introduced its Live Share feature which enables users to share their live location in real-time.

Co-founder and chief technical officer, Kirk Ryan, said: “Live Share represents a significant expansion of our already award-winning safety platform, Flare.”

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