Care group accelerates growth plans with second acquisition in a month

Optimo has made its second acquisition in a month as the care group accelerates its growth plans.

It has bought Safehands Support Services (UK), a domicilary care provider based in Oldham which employs 75 people. The deal follows Optimo’s recent purchase of Mayday Homecare, which operates across Bolton and Bury.

Barnsley-headquartered Optimo now has more than 800 staff delivering 14,500 hours of care each week across the North of England.

Ben Hales, from Optimo Care Group, said: “This deal complements our acquisition strategy, acquiring another strong homecare business which furthers the breadth of our offering in the market and further cementing Optimo as one of the regions leading community care providers.”

Safehands was established in 2011 by Caroline Simms, and has 150 clients averaging around 10 hours’ care each week.

The deal will see Simms exit the business while the rest of the workforce will move over to Optimo, which has plans to expand the team to be able to deliver more services.

Optimo Care Group was co-founded by Mark Hales, who is a shareholder in, and Richard Walker in 2010 and now generates annual revenues of £12m. Its vision is to create high quality, progressive and a well-reputed family of care services across the North of England. The group is backed by Birmingham-based Oxygen Enterprise Partners.

Walker, chief executive at Optimo, added: “I am delighted to welcome Safehands into the Optimo family and we look forward to working with the Safehands team into the future.”

Optimo was advised by Oxygen Enterprise Partners, Freeths, and TC Murray Harcourt Limited. Safehands was advised by Setfords Solicitors.

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