North West hair products firm growing with international expansion planned

Lydia Binns

A Preston-based natural hair product manufacturer is set for international expansion.

FYC (For Your Curls) was created especially for use on multicultural mixed textured curls and was inspired by the five-year-old daughter of one of its founders, Rob Binns.

The brand released onto the market in 2020 and won Best New Textured Hair Product at this year’s Pure Beauty Awards. It received the award last year for the launch of its ‘Refresh & Detangle’ spray.

FYC targets Afro-European mixed textured curls. The business sold more than 50,000 units of its products this year – a 20% annual increase.

It has now expanded its sales into the European market, which has more than 8.5m potential customers. Early 2023 will see FYC move into the US, which has a massive potential market of more than 33.8m people.

Rob Binns, co-founder of the business, began working on the range with his partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his daughter, Lydia, who was then aged three.

He said: “We’re moving into European markets now with the help of the Department of International Trade’s Export Academy and our business plan will see us expand into the US early next year.

“We are really excited about FYC’s global potential. We feel we’ve found a genuine gap in the market, a hair care product that is natural and meets a real need. From day one our aim has been to build and develop a strong British brand that can make a real impact, not just in the UK but in overseas markets.”

All FYC products are produced entirely in Great Britain. Each one is packed with naturally derived ingredients including shea butter, olive oil, pro vitamin B5, and organic aloe vera to hydrate, define and add shine to curls. In addition, the range is vegan-friendly, with no silicones, sulfates or parabens, which is particularly important for curly hair.

Rob explained the background to FYC’s development. He said: “We’ve got a little girl with frizzy, curly hair and we couldn’t find any products that worked for her that didn’t contain harsh chemicals. So, together with Bradley and Mike, we set about creating them.

“Having seen first-hand what a challenge curly hair can be, there are so many textures, so many differences and so many options, we wanted to develop a product range to help ‘curlies’ live with and love their hair. Lydia loves it.”