Video content agency to showcase Manchester in New York
Video content specialist What Media has won a contract to showcase Manchester at a global congress in New York.
The Manchester-based agency will be producing a video highlighting the city’s cultural offering to be screened at the International Society for the Performing Arts (ISPA) Congress in New York in January.
Clients of the video specialist include Cottages.com, Uber and New York-based Capelli Sport.
Managing director Chris Townsend said: “We’re honoured to have won the contract from stakeholders including HOME and Marketing Manchester to create a showcase video for the International Society for the Performing Arts Congress in New York in January 2023.
“The video will be used by Manchester delegates to promote Manchester as an exciting and vibrant city to visit, focusing particularly on its cultural offering.
“It’s really important because, after New York, the next ISPA Congress is scheduled to be in Manchester in June 2023.
“The contract win comes on the back of the work we’ve done previously for Marketing Manchester. We’re delighted to secure the contract as we’re based in Manchester and most of our staff have strong links with the city.”
The project builds on the work What Media did in producing 115 pieces of content for the UN Climate Change Conference in Glasgow (Cop26)