Patrick Grant backs wool campaign
Lancashire-based fashion entrepreneur and TV star Patrick Grant has declared his support for the Campaign for Wool, and hit out at the fast fashion business.
Founder of Community Clothing, Norton & Sons and Judge on TV’s Sewing Bee has visited AW Hainsworth in Yorkshire and highlighted the reasons why he always insists on their melton wool cloth for Community Clothing Peacoats.
Like all of Grant’s stylish but utilitarian Community Clothing pieces the coats bear the hallmark “Made in Blackburn”. Grant says he sources raw material for all clothing made under the brand from British sustainable suppliers.
His support for the Campaign for Wool involves making videos and appearing at trade shows to make the case for wool and to campaign for sustainability in the textiles industry. The Campaign for Wool is a global endeavour initiated by King Charles III, when he was Prince of Wales, in order to raise awareness amongst consumers about the “unique, inherent natural, renewable and biodegradable benefits offered by the wool fibre in fashion, furnishings and everyday life”.
Grant wastes little opportunity criticise the wasteful fast fashion and was recently on BBC’s Question Time picking apart the economics of the fashion business.
“If you spent £100 on a coat, then probably only see £25 of that going to the people who make it, or for the textiles that are used to produce the garment. The rest goes on marketing, packaging, influencers.”
Grant said: “Community Clothing have a simple mission. To make the very best quality everyday clothing; to make it from the very best natural materials in the very best factories right here in the UK; and to sell it at great prices that everyone can afford 365 days a year.”
