John Morphet building another holiday park empire

John Morphet

Veteran holiday parks entrepreneur John Morphet has acquired a holiday site near Kendal from rival operator Leisure Resorts as part of plans to build another multi-park business.

Morphet’s Pure Leisure Group now has 19 sites following the acquisition of Lakesway Holiday Home and Lodge Park from Leisure Resorts. They aren’t revealing the price.

Situated in Levens, Kendal, the 5-star-rated resort has a mix of 300 lodges and caravans. Pure Leisure said it will be maintaining all existing facilities.

The resort is 12 miles down the road from Yealand Conyers, Carnforth where Morphet founded Pure Leisure Group in 2004 after he sold his South Lakeland Caravans business to Legal and General Ventures for £100m, retaining the South Lakeland Holiday Village and starting from there.

Morphet, owner of Pure Leisure Group, said: “The Lakesway Holiday Home and Lodge Park is a truly beautiful resort and we’re delighted to bring it within the Pure Leisure portfolio. It’s a great new asset and bolsters our offering in a County we know all too well with both our Fell End and Hall More resorts just a 15 minutes’ drive away.”

A former farmer, Morphet said staycations have been increasingly popular since Covid. “We’re excited to add another Lake District site to our resort portfolio and give consumers an even wider choice of where to spend their well-deserved leisure time.”

Morphet also owns Royal Westmoreland in Barbados and is investing £15m in a luxury highland estate north of Inverness.

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