Luxury car marque Bentley achieves best results in company’s history
Luxury car maker, Bentley Motors, has recorded its best financial results, with operating profits up nearly €1bn compared with 2018. The latest annual figures show a profit of €708m, representing an 82% growth in profit from a four per cent growth in volume.
Turnover reached €3.38bn, up 19% over the same period.
The announcement follows record sales in 2022, when Crewe-based Bentley delivered 15,174 cars – the first time it has retailed more than 15,000 cars in a year.
This rapid financial transformation of the company underpins a future investment programme unrivalled in the luxury car sector, enabling Bentley to revolutionise from the world’s biggest 12-cylinder engine producer to an all-electric car company within a decade.
Return on sales climbed to 20.9% in 2022, an impressive rise from 13.7% in 2021 and the highest in Bentley’s 104-year history.
The increase was due to customers choosing higher specification derivatives, higher option uptake and the sale of Limited Editions and Coachbuilt collectibles.
Adrian Hallmark, chairman and CEO of Bentley Motors, said: “Since the low point of 2018, the whole team at Crewe has been working intensively to restructure the business model, in parallel with launching successive segment leading new models and features. Last year marked a milestone in this journey.
“An almost €1bn profit turnaround has been achieved since 2018 despite an unprecedented period of disruptions and crises including Brexit, COVID, Semiconductor supply, Ukraine and UK economic instability.
“We have built a sustainable financial basis for the long term, a competitive cost structure and unique market positioning, resulting in an historically strong cash generative that is providing the funding for the most ambitious race to full BEV and carbon neutrality in the luxury sector.”
He added: “Our order bank and order intake rate so far in 2023 show strong potential to sustain our performance, although the business environment is becoming more volatile and risk factors are increasing.
“We will maintain focus on customer value rather than sales volume and adapt our plan according to the emerging market situation, however our well-balanced export success, disciplined cost management structure and ability to maximise personalisation in an industrialised way, driving profitability, are good foundations to continue this success.”
The continued demand for SUVs ensured Bentayga remained Bentley’s number one model, selling more in its sixth year of sales than ever before, accounting for 42% of total sales and establishing itself as the most successful luxury SUV in the world.
The Continental GT and Convertible accounted for nearly a third of sales, with the performance-orientated GT Speed the most dynamic road car Bentley has ever built, claiming almost 31% of the model mix. The Flying Spur, which the company describes as the world’s finest luxury four-door grand-tourer, achieved 28% of Bentley’s total sales, helped by the introduction of an environmentally-friendly Hybrid.
Bentley’s latest financial results support the company’s Beyond100 strategy as it looks to electrify its entire product range and achieve carbon neutral status by 2030. That includes a €3bn, 10-year investment programme in future models and at the Pyms Lane factory in Crewe, where all Bentley models are built.