Proud Salfordians put their name on Salford City FC home shirt

Manchester property company, Salboy, will be the front of shirt home sponsor for Salford City FC during the 2023-24 season.

The nationwide property development and funding company has signed an initial one-year agreement which will see its logo worn on the front of the men’s team home shirts, and the front of replica home shirts that will be available to supporters.

A name familiar in Salford and Manchester due to a number of major development projects in the area, including the re-development of the Castle Irwell site down the road from The Peninsula Stadium, Salboy has a nationwide and international reputation for delivering quality, first-class developments.

Co-founders, Simon Ismail and Fred Done, founder of the Betfred betting shop chain, were born and grew up in Salford, where Fred’s business empire started, and he joins brother Peter Done’s Peninsula Group in sponsoring his hometown football club.

Salford City CEO, Nicky Butt, said: “It’s brilliant that Salboy has agreed to become our front of home shirt sponsor for the season, and we’re delighted to partner up with another local business with deep Salford connections that has grown into a hugely successful international operation.

“Salboy has invested a lot of money into the local area, providing jobs and housing, and we’re hugely grateful to have their support for the new season.”

Simon Ismail, managing director at Salboy, said: “We are proud to put the Salboy name on the front of the shirts worn by Salford City’s players and supporters next season. Salboy might be a business whose operations now span the entire country, but our hearts are still very much in Salford.

“Supporting Salford City isn’t just about a love of football, but about getting behind a team of people who, like us, have huge pride in their local area but whose ambitions extend far beyond.

“We’re backing Salford City now as they head confidently into the new season with a renewed commitment to earning Salford’s place on the national football stage.”

The new 2023-24 home shirt is manufactured by adidas and distributed through Pro:Direct Clubhouse.